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Krasdale Foods Implements Simplain Vendor Portal to Streamline Vendor Collaboration

Bronx, NY (October 26, 2023)Krasdale Foods (Krasdale), a 115-year-old family-owned

business providing grocery distribution, merchandising and marketing services to independent grocery stores in the New York City metro market, and Simplain Software Solutions LLC (Simplain), a software provider, announced the rollout of their new communications platform.

“Implementing this portal streamlines our business interactions and allows our internal teams to collaborate with suppliers, helping us serve our independent retail customers more efficiently,” said Dennis Hickey, chief merchandising officer at Krasdale Foods.

Using the Simplain Vendor Portal, Krasdale will consolidate various aspects of its supplier

communications, such as vendor onboarding, item management, cost and deals management, and merchandising contracts and promotions.

“We are honored to implement our software at Krasdale Foods. Krasdale is a pioneer in grocery distribution, serving independent retailers for more than a hundred years. Simplain is willing to go the extra mile to ensure success for our customers,” said Sanjaye Elayattu, founder & president of Simplain.

About Krasdale Foods:

Krasdale Foods is a 115-year-old family-owned business providing grocery distribution,

merchandising, and marketing services to independent grocery store owners, helping to build

and sustain multiple generations of successful enterprises. With its base of operations in New

York, Krasdale has grown throughout the Northeast and Florida with supermarket and grocery store banners that include CTown, Bravo, Aim, Market Fresh, Shop Smart Food Markets and Stop 1 Food Mart. Connect with us on LinkedIn. Follow our banner stores on social CTown and Bravo.

About Simplain Software Solutions:

Founded in 2007, California-based Simplain Software Solutions LLC is known for its flagship solution, Simplain Vendor Portal. With Simplain Vendor Portal, retailers and wholesalers can streamline key supplier collaboration activities such as Vendor On-boarding, Item Introduction, Cost Management, Deals & Promotions management (Merchandise Contracts), DSD Management, Purchase Order Management and Invoice Management. In addition, retailers can share supply chain KPIs with their suppliers allowing both parties to respond to supply chain disruptions more quickly. Simplain offers Simplain Vendor Portal as a SaaS solution which can connect to the back-end supply chain and ERP systems via built-in APIs. Connect with us on LinkedIn.


Jenn Carson

Director of Marketing

Mark Keelan

Director of Sales and Marketing


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