Sedano’s Chooses Simplain’s Collaboration Platform to Modernize Master Data and Contract Management

Miami, FL and Princeton, NJ – September 23,2025 — Sedano’s Supermarkets, the nation’s largest U.S.-based Hispanic retailer, has selected Simplain’s Vendor Portal (StreamCollab) to modernize its master data management and merchandise contract management processes. This strategic partnership underscores Sedano’s commitment to operational excellence and innovation, while reinforcing Simplain’s role as a trusted technology provider for the retail industry.

With operations across South Florida, Sedano’s serves as a cornerstone of the Hispanic grocery retail market in the United States. The retailer continues to grow through acquisitions and continues to invest in digital transformation initiatives that simplify collaboration with vendors, ensure compliance, and improve speed-to-market for new products.

Simplain Vendor Portal (StreamCollab) will provide Sedano’s with:

• Streamlined Master Data Management – Eliminating manual processes and ensuring data accuracy across product, vendor, and pricing records.

• Merchandise Contract Management – Maximizing vendor funding by streamlining vendor collaboration for category managers and buyers with respect to deal and promotions management.

• Improved Vendor Collaboration – Offering retailers an easy-to-use vendor collaboration platform that centralizes and streamlines vendor management, item management, cost management and merchandise contract management.

• Future-Ready Scalability – Leveraging Simplain’s advanced technical architecture and integration capabilities for scalability and adaptability as Sedano’s expands.

“We take pride in offering our customers authentic products from their home countries and maintaining strong vendor partnerships allows us to do so. By adopting Simplain’s Vendor Portal, we will streamline our item and contract management processes, reduce delays, and create a stronger foundation for growth.”

--Javier Herran, Chief Information Officer, Sedano's

“We are honored to partner with Sedano’s on this important transformation. Our solution, StreamCollab, is purpose-built to eliminate data quality challenges and foster seamless collaboration—both between retailers and their vendors, as well as across internal cross-functional teams. Together, we will accelerate Sedano’s digital journey and deliver measurable, long-term business value.”

--Sanjaye Elayattu, Founder & President of Simplain

About Sedano’s Supermarkets

Founded in 1962, Sedano’s Supermarkets is the largest Hispanic-owned supermarket chain in the United States, with locations across South Florida. Known for its commitment to the Hispanic community, Sedano’s offers an authentic shopping experience with products and services tailored to meet the needs of its customers.

About Simplain Software Solutions

Simplain Software Solutions LLC (Simplain) is a California based technology company, specializing in vendor collaboration and product lifecycle management for grocery retailers and wholesalers. Its flagship product, Simplain Vendor Portal (StreamCollab), help retailers streamline vendor onboarding, item introduction, deals and promotions management, and master data governance. Simplain partners with leading retailers across North America to simplify vendor collaboration and eliminate data quality issues.

Media Contacts:

• For Sedano’s: Yaneisy Blanco, Group account Director, Republica Havas,  yaneisy.blanco-gonzalez@republicahavas.com, 305-213-5182

  
  

• For Simplain: Mark Keelan, Director of Business Devepment, mfkeelan@simplain.com, (858) 945-6244