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What is commercial intelligence?
Every supplier deal holds the truth about your margin: what was agreed, what it really costs, what funding is owed, and who approved it. Commercial intelligence is the ability to keep that truth in one trusted record, and to turn it into decisions your people and your AI can act on with confidence. It is how retail moves fast without losing control of the economics behind every deal.
StreamCollab keeps approved item, cost, vendor and deal records together, reveals margin and funding impact, checks exceptions and approvals, then carries billing and reconciliation back into the record.
Trusted by grocery teams
SOC 1 & SOC 2
Independently audited
Hosted on Microsoft Azure
SAP
Built-in connector
SymphonyAI
Built-in connector
Oracle
Built-in connector
SmartBrief Innovation Awards
AI · 2024 and 2025
Retail runs on supplier deals nobody can see in one place
The average supermarket carried 33,248 items in 2025. Each item can carry costs, deals, funding and approvals that change at different speeds. Cost sits in one system, promotion funding in a spreadsheet, terms in a document and approvals in email. Promotion margin leakage is typically 2% to 6% of total trade spend.
33,248 items
per average supermarket in 2025 (FMI)
2% to 6%
of total trade spend lost to promotion margin leakage (Simplain and Revionics, Stopping the Bleed).
One shared record between your suppliers, your team and your systems
Suppliers enter items, costs, deals and documents in their own language. Buyers, category managers, master data and finance review, negotiate and approve, with AI flagging unusual entries. One click sends the approved record to your ERP and other systems. ERP records the transaction. StreamCollab records the agreement behind it.
From a trusted record to commercial intelligence
FOUNDATION
Items, costs and vendor details your team has approved.
INTELLIGENCE
See margin on every cost change, outstanding rebates, vendor funding and deal checks.
GUARDRAILS
Approval workflows, alerts, a full audit log and checks for stacked deals.
CLOSED LOOP
Bill and reconcile rebates, and keep every deal’s history for the next negotiation.
“The Commercial Data Foundation establishes what is true. Commercial Intelligence determines what it means and what to do next.” Gary Hawkins, The Commercial Intelligence Layer
How StreamCollab Helps You
For merchandising and finance teams
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For category and master data teams
Master data that knows the deal
Supplier-led item and cost updates
Suppliers enter new items, costs and vendor details for your team to approve.
AI checks during entry
Flag anomalies, validate fields, suggest corrections and support translation.
Approved data reaches every system
Send the approved record to connected systems in one click.
For procurement and accounts payable
Supplier operations on the same record
Verified vendor registration
Review business registry and bank details before supplier activity begins.
Orders and shipments from smaller suppliers
Capture order confirmations, ship notices, GS1 identifiers and traceability records.
Invoices with clear status
Match invoices and share payment status with accounts payable and buyers.
In
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you can:
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Track deals, vendor funding and rebates from agreement to collection.
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Keep item, cost and vendor data standardized, approved and ready for AI.
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Help smaller suppliers keep FSMA 204 traceability records.
AI on the record your team approves
ANOMALY DETECTION
Flag unusual costs, item details and submissions.
SEMANTIC SEARCH AND SUGGESTIONS
Find and validate information across the approved record.
DOCUMENT PROCESSING
Read supplier documents into the review workflow.
LANGUAGE SUPPORT
Help suppliers submit information in their own language.
USER INTENT UNDERSTANDING · COMING SOON
Interpret what a supplier is trying to complete or correct.
CONVERSATIONAL EXPERIENCE · COMING SOON
Guide users through the record with natural language.
AI CHATBOT · COMING SOON
Answer questions using the approved commercial record.
AGENTIC VALIDATIONS
Check submissions before they reach your team.
Follow the Trade Dollar
Episode 1
Where Did the Margin Go?
Episode 2
The Item That Kept Coming Back
Expert conversation
Is Every Supplier Dollar Working for You?
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“The Simplain Vendor Portal reflects their expertise and collaborative approach, offering an intuitive interface and flexible workflows that improve the experience for both our internal teams and our vendor partners.”
Craig Benson
CTO of Raley’s Group of Companies
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"By adopting Simplain’s Vendor Portal, we will streamline our item and contract management processes, reduce delays, and create a stronger foundation for growth."
Javier Herran
CIO of Sedanos
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"We chose Simplain because their system's foundation aligns with our strategic vision of offering a unified, vendor-facing portal. This initiative aims to accelerate our time-to-market, enhance data accuracy, and improve efficiency and productivity for both Weis Markets and our vendor partners, ultimately benefiting our customers."
Greg Zeh
CIO of Weis Markets
StreamCollab was formerly named Simplain Vendor Portal.
Longo's: supplier item data with an audit trail
Longo's operates 35 grocery stores across the Greater Toronto Area. Suppliers maintain their own item data; the Longo's team reviews and approves it electronically. A full audit trail shows who changed what and when. The published case study says more than 50% efficiency improvement in master data entry is expected.
FAQs
Most vendor portals move documents. StreamCollab keeps the commercial record behind them: items, costs, deals, funding and approvals, connected and approved by your team, so people and AI work from the same facts. It is built for grocery, with 200+ industry fields.
Yes! All the modules can be purchased individually based on your business needs. You can also mix and match different modules and create your own solution bundles.
StreamCollab has built-in connectors for SAP S/4HANA, SymphonyAI and Oracle, plus GDSN, GS1 and Syndigo. Inbound and outbound APIs connect other ERP, PIM, EDI and accounting systems. The approved commercial record can move to the systems your team already uses.
StreamCollab is SOC 1 and SOC 2 compliant and hosted on Microsoft Azure. Single sign-on and a full audit log help teams control access and review changes.
Our contract includes a one-time implementation fee and annual SaaS subscription fees. Our pricing depends on the amount of data our application has to process and manage. Typically, we take into consideration the number of stores, SKU counts, and integration requirements.
No. Your planning tools, such as Revionics, decide the promotion. StreamCollab keeps the agreement, the funding and the approvals behind it, and connects to those tools.
Explore the latest industry trend analysis and product updates
The Commercial Intelligence Layer
Gary Hawkins on the trusted commercial data foundation behind machine-speed retail decisions.
Publishing November 15, 2026.
The Commercial Intelligence Layer
Gary Hawkins on the trusted commercial data foundation behind machine-speed retail decisions.
Publication planned for November 15, 2026.
Draft available for review.
Coming soon
New module launches, product milestones and press releases. Details will be added when announcements are confirmed.
Announcements
New modules coming soon in MDM.
News & Press Releases
New customer signings and deployment news coming soon.
Event Calendar
• Jan 10–12: NRF
New York
• Jan 13: Imperial Distributors
RMS workshop, San Diego
• Jan 20–23: FMI Midwinter
Gaylord Pacific, Chula Vista, CA
• Jun 8–10: GroceryLab
Limelight Hotel, Boulder, CO
Stopping the Bleed
How Retailers Can Reduce Promotions Margin Leakage
A free ebook from Revionics + Simplain.
Find margin leakage across promotion planning, execution and vendor funding.
Connect supplier commitments to the funding you actually collect.
Enter your details to read the free ebook.